Voters of Tomorrow was founded in 2019 by then 17-year-old Santiago Mayer, an immigrant from Mexico. Santiago noticed a lack of political engagement at his high school and decided to tackle that by creating a new organization for young people, by young people.
During the 2020 election, we delivered our first major initiative, “Prom At The Polls.” The campaign registered thousands of voters and reached tens of millions of people through a series of organic social media trends and digitally organized events.
What We Do
While many groups expose young people to dangerous ideas, there are few pro-democracy organizations countering their efforts. Voters of Tomorrow is filling that void with effective organizing and messaging online and on campuses to encourage young people to become civically engaged.
We carry out research to fully understand Gen Z’s position on a range of issues, then use this data to guide our public and behind-the-scenes advocacy campaigns. Additionally, we develop and promote initiatives to encourage Gen Z to vote for pro-democracy candidates.
Since its founding, the Voters of Tomorrow team has grown to include a national volunteer staff of dozens of young political strategists, communicators, and policy-wonks. Additional teams of Gen Z organizers lead state efforts through the organization’s chapters program.
Where We’re Going
We’re turning the students of today into the leaders of tomorrow. With digital campaigns, on-campus organizing, and candidate scorecards, Voters of Tomorrow will be the youth vote power player in the 2022 midterm elections and beyond.